Hi, I’m Melanie Loades. I founded Froghop to give product developers access to the skills, processes and experience they need to turn their ideas and prototypes into finished products. I have 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic and will offer you creative solutions to help create unique products.

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Making existing food products healthier: challenge or opportunity?

Posted by Froghop on 31 January 2018

Multiple factors are creating demand for healthy alternatives. However, making existing food products healthier is an opportunity as well as a challenge.

3 predictions for food producers in 2018

3 things for food producers to think about in 2018

Posted by Melanie Loades on 8 December 2017

As 2017 ends, we hope you get to stop and think about what you want to achieve next year. Here’s what we think food producers should be pondering for 2018.

What you need to know about the forthcoming sugar tax

Posted by Melanie Loades on 13 November 2017

The UK Sugar Tax on drinks comes into force in April 2018. What it will mean for food producers and what are your options?