Hi, I’m Melanie Loades. I founded Froghop to give product developers access to the skills, processes and experience they need to turn their ideas and prototypes into finished products. I have 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic and will offer you creative solutions to help create unique products.

To learn more about Froghop, watch this intro video or visit the What We Do section. If you have any questions or want to discuss your product, please contact us.

Pure food claims

What you need to know about using the term ‘pure’

Posted by Froghop on 30 April 2018

Health-conscious consumers are scouring labels for pure and natural products. How can you successfully make pure food claims for your products?

Cut calories by 20 per cent says PHE - what can food producers do?

Cut calories by 20 per cent? What producers can do

Posted by Froghop on 31 March 2018

Public Health England has laid down the gauntlet to food producers: cut calories by 20 per cent by 2024. What does it mean and what can you do?

Food industry events for 2018

The pick of food industry events for 2018

Posted by Froghop on 27 February 2018

Food industry events are a great way to boost your knowledge and network or get your product noticed. Here’s our selection of the best events for 2018.