Marketing New Food Products (Watch Again)

Get the lowdown on marketing new food products with guest presenter Jo Densley.

When you’re developing new food products, you can’t start thinking about marketing too early. Jo Densley, founder of Relish Food Marketing, shares her experience – from positioning, naming and branding, to market research, promotion and advertising. Jo packs the session with insights, tips and recommendations.

  • Creating and communicating a unique position
  • How to give your product a winning name
  • Creating your brand and making it stand out
  • Market Research 101 and doing it on a budget
  • Developing your marketing plan
  • Typical costs and timescales

Froghop Webinar: Marketing New Food ProductsComplete the form to watch Marketing New Food Products.