Helping you create innovative food and drink products

Hi, I’m Melanie Loades. I founded Froghop to give producers, product developers, food and drink businesses and startups access to the skills, processes and experience they need to turn their ideas and prototypes into finished products.

I have over 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic, and we offer creative solutions to help you create innovative food and drink products.

Free weekly Zoom session

Why not join our Friday Zoom sessions where we provide tips, insights and ideas to help you with different aspects of food and drink product development. It’s an opportunity to ask questions too. Get the details here.

Videos and resources for food businesses and startups

In the Resources section, you’ll find videos and downloadable documents to help you navigate the food and drink product development process. To learn more about Froghop, you can watch this intro video or visit the What We Do section.

Book a free initial consultation or get in touch

If you have any questions or want to discuss your product, why not book an initial, free-of-charge consultation or use the contact form to send us a message.

Finding a manufacturer to make your product

Finding a manufacturer to make your product when you’re a startup

Posted by Froghop on 30 September 2021

Finding a manufacturer to make your product when you’re a startup can be tough. Rootles founder Helen Yates tells us about the challenge.

VAT exempt food products and risk to your margin

Is your product a VAT exempt food and what could it mean for profitability?

Posted by Froghop on 30 August 2021

If your product is going to be sold via retail, you need to know whether it’s a VAT exempt food or not. Otherwise you might take a 20% hit.

What are food supplements?

What are food supplements, and how do they differ from foods?

Posted by on 30 July 2021

The challenge when asking ‘what are food supplements’ is that the regulations can be unclear and complex. Find out why in this blog.