Helping you create innovative food and drink products

Froghop was founded by Melanie ‘Mel’ Loades in 2014, building on her 20+ years of experience in the food and drink industry. She developed an approach to new product development that delivers innovative, effective products, and Froghop has helped take hundreds of products to market. Sadly, Mel passed away in September 2022. We miss her passion, energy and sense of fun every day. The Froghop team continues to follow her approach and build on the foundations she left. Froghop provides food businesses with the skills, processes and experience to turn ideas into prototypes and successful products.

Free webinars

Why not join our Zoom sessions where we provide tips, insights and ideas to help you with different aspects of food and drink product development. We also hear from food founders to find out how they’ve done it. Get the details here.

Videos and resources for food businesses and startups

In the Resources section, you’ll find videos and downloadable documents to help you navigate the food and drink product development process. To learn more about Froghop, watch our intro video or visit the What We Do section.

Book a free discovery call

If you have any questions or want to discuss your product, why not book an initial, free-of-charge discovery call.

Allergies in babies - Grow With Iris' plant-based, free-from growing milk

Allergies in babies: Creating an alternative to cow’s milk

Posted by Froghop on 1 November 2023

Allergies in babies can be hard to manage and treat. Grow with Iris founder Amy Langfield faced this challenge when her daughter was born.

Are smaller food businesses more innovative?

Are small food businesses more innovative?

Posted by on 26 September 2023

Fresh research reveals that small food businesses played a pivotal role in driving innovation, with larger ones being more cautious. Why is that?

Riddim Snacks - the power of food stories

How food stories can power your food business

Posted by on 31 August 2023

Riddim Snacks is making waves in the world of vegan, free-from snacks. It also shows how food stories can inspire you and your customers.