Helping you create innovative food and drink products

Hi, I’m Melanie Loades. I founded Froghop to give producers, product developers, food and drink businesses and startups access to the skills, processes and experience they need to turn their ideas and prototypes into finished products.

I have over 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic, and we offer creative solutions to help you create innovative food and drink products.

Free weekly Zoom session

Why not join our Friday Zoom sessions where we provide tips, insights and ideas to help you with different aspects of food and drink product development. It’s an opportunity to ask questions too. Get the details here.

Videos and resources for food businesses and startups

In the Resources section, you’ll find videos and downloadable documents to help you navigate the food and drink product development process. To learn more about Froghop, you can watch this intro video or visit the What We Do section.

Book a free initial consultation or get in touch

If you have any questions or want to discuss your product, why not book an initial, free-of-charge consultation or use the contact form to send us a message.

Use by dates and food waste - Morrisons make bold move with sniff test

Use by dates and food waste: Morrisons’ adopts the sniff test

Posted by on 14 January 2022

Morrisons is removing ‘use by’ dates own-brand milk. Find out about use by dates and food waste, and the pros and cons of the sniff test.

Market research for food businesses - on a budget

Market research for food businesses – on a budget

Posted by on 30 December 2021

Self-styled ‘shopper stalker’ Tessa Stuart’s advice for gathering valuable market research for food businesses.

Viable immune health products

How to develop viable immune health products

Posted by on 29 November 2021

Consumers are seeking new ways to protect themselves and looking for immune health products with natural ingredients.