Hi, I’m Melanie Loades. I founded Froghop to give product developers access to the skills, processes and experience they need to turn their ideas and prototypes into finished products. I have 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic and will offer you creative solutions to help create unique products.

To learn more about Froghop, watch this intro video or visit the What We Do section. If you have any questions or want to discuss your product, please contact us.

Beyond Meat and the 'bleeding' meat-free burger: What the UK's 22m flexitarians are waiting for?

Flexitarians and the rise of meat-free meat

Posted by Froghop on 29 August 2018

Plant-based alternatives to meat are getting increasingly sophisticated. Is the “bleeding” burger what the UK’s 22m flexitarians are waiting for?

What you need to know and do about allergens and food production

Posted by Froghop on 31 July 2018

Around 1.5m in the UK suffer from food allergies. What should food businesses be aware of and how should they manage allergens and food production.

Mel's views on the healthy ice cream trend.

In the news: Mel talks to Elle UK about ‘healthy ice creams’

Posted by Froghop on 27 June 2018

Halo Top, the low-calorie, high-protein ice cream outsold every other brand in the USA last year. Find out what we think about ‘healthy ice creams’.