Hi, I’m Melanie Loades. I founded Froghop to give product developers access to the skills, processes and experience they need to turn their ideas and prototypes into finished products. I have 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic and will offer you creative solutions to help create unique products.

To learn more about Froghop, watch this intro video or visit the What We Do section. If you have any questions or want to discuss your product, please contact us.

Hella Yum wins at the FreeFrom Food Awards

Posted by Froghop on 9 April 2019

Froghop client Hella Yum won two bronze awards at the FreeFrom Food Awards for its no-compromise vegan friendly desserts.


Creating new products based on specific ingredients and claims

Posted by Froghop on 30 March 2019

We’ve just helped a client develop two new ‘hair drinks’ that they launched recently. Find out more about developing for specific ingredients and claims.

Bellygoodness wins at the FreeFrom Food Awards

Posted by Froghop on 27 March 2019

Froghop client Bellygoodness had a great night at the FreeFrom Food Awards recently, winning two golds and two silver awards and a runner-up spot in the overall product category.