Hi, I’m Melanie Loades. I founded Froghop to give product developers access to the skills, processes and experience they need to turn their ideas and prototypes into finished products. I have 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic and will offer you creative solutions to help create unique products.

To learn more about Froghop, watch this intro video or visit the What We Do section. If you have any questions or want to discuss your product, please contact us.

Mel's views on the healthy ice cream trend.

In the news: Mel talks to Elle UK about ‘healthy ice creams’

Posted by Froghop on 27 June 2018

Halo Top, the low-calorie, high-protein ice cream outsold every other brand in the USA last year. Find out what we think about ‘healthy ice creams’.

What artisan food producers can learn from the craft beer trend

What your artisan food business can learn from the craft beer revolution

Posted by Froghop on 26 June 2018

Craft beer is a significant trend but it isn’t just brewers who should take note. Artisan food producers of all types can learn from what’s driving it.

How can food producers can navigate Fairtrade, sustainable and ethical food claims?

Sustainable, planet-friendly & ethical food claims

Posted by Stephen Morris on 29 May 2018

More and more consumers are looking at the bigger picture when it comes to their food choices. How can producers make the best choices for their products?