Hi, I’m Melanie Loades. I founded Froghop to give product developers access to the skills, processes and experience they need to turn their ideas and prototypes into finished products. I have 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic and will offer you creative solutions to help create unique products.

To learn more about Froghop, watch this intro video or visit the What We Do section. If you have any questions or want to discuss your product, please contact us.

How can food producers can navigate Fairtrade, sustainable and ethical food claims?

Sustainable, planet-friendly & ethical food claims

Posted by Stephen Morris on 29 May 2018

More and more consumers are looking at the bigger picture when it comes to their food choices. How can producers make the best choices for their products?

Pure food claims

What you need to know about using the term ‘pure’

Posted by Froghop on 30 April 2018

Health-conscious consumers are scouring labels for pure and natural products. How can you successfully make pure food claims for your products?

Cut calories by 20 per cent says PHE - what can food producers do?

Cut calories by 20 per cent? What producers can do

Posted by Froghop on 31 March 2018

Public Health England has laid down the gauntlet to food producers: cut calories by 20 per cent by 2024. What does it mean and what can you do?