Helping you create innovative food and drink products

Froghop was founded by Melanie ‘Mel’ Loades in 2014, building on her 20+ years of experience in the food and drink industry. She developed an approach to new product development that delivers innovative, effective products, and Froghop has helped take hundreds of products to market. Sadly, Mel passed away in September 2022. We miss her passion, energy and sense of fun every day. The Froghop team continues to follow her approach and build on the foundations she left. Froghop provides food businesses with the skills, processes and experience to turn ideas into prototypes and successful products.

Free webinars

Why not join our Zoom sessions where we provide tips, insights and ideas to help you with different aspects of food and drink product development. We also hear from food founders to find out how they’ve done it. Get the details here.

Videos and resources for food businesses and startups

In the Resources section, you’ll find videos and downloadable documents to help you navigate the food and drink product development process. To learn more about Froghop, watch our intro video or visit the What We Do section.

Book a free discovery call

If you have any questions or want to discuss your product, why not book an initial, free-of-charge discovery call.

Free From Food Awards

The Free-From Food Awards and what they look for

Posted by Stephen Morris on 1 February 2024

The Free From Food Awards (FFFA) are dedicated to free-from food and drink products and innovation. What are they and what do they look for?

Oatsu founder Lauren O'Donnell

Spotting a gap & scaling: Oatsu’s Lauren O’Donnell

Posted by Stephen Morris on 31 December 2023

Going from home kitchen to retail listings is what most food founders want to do. Find out how Oatsu’s Lauren O’Donnell has done it.


Foodservice: How to scale a food business in the £69bn sector

Posted by Stephen Morris on 4 December 2023

Foodservice might be an excellent route to market for your food or drink products. There are more than 350,000 foodservice outlets in the UK – a big opportunity for food and drink brands.