Hi, I’m Melanie Loades. I founded Froghop to give producers, product developers, food and drink businesses and startups access to the skills, processes and experience they need to turn their ideas and prototypes into finished products.

We help you create innovative food and drink products

I have over 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic, and we offer creative solutions to help you create innovative food and drink products.

Weekly Zoom sessions for food and drink businesses

Why not join our Friday Zoom sessions where we provide tips, insights and ideas to help you with different aspects of food and drink product development. It’s an opportunity to ask questions too. Get the details here.

Videos and resources for food businesses and startups

In the Resources section, you’ll find videos and downloadable documents to help you navigate the food and drink product development process. To learn more about Froghop, you can watch this intro video or visit the What We Do section.

Book a free initial consultation or get in touch

If you have any questions or want to discuss your product, why not book an initial, free-of-charge consultation or use the contact form to send us a message.

Accelerating food product development in lockdown

Posted by froghop.co.uk on 6 November 2020

Our latest video outlines ways to keeping going and even accelerating food product development in lockdown. Get our idea, tips and resources.

Coronavirus impact on food producers and consumers

The impact of Coronavirus on food producers and consumers

Posted by froghop.co.uk on 30 October 2020

It’s changed the way most businesses operate but what’s been the impact of coronavirus on food producers, consumers and likely future trends?

When Food Goes Bad: Shelf Life Testing Horror Stories

Posted by Melanie Loades on 15 October 2020

Watch our webinar on how to market a new food product. Hints, tips and ideas to get you started with branding, naming, promotion and more.