Hi, I’m Melanie Loades. I founded Froghop to give product developers access to the skills, processes and experience they need to turn their ideas and prototypes into finished products. I have 20 years experience in the food and drink industry and have helped take hundreds of products to market. The Froghop team are approachable and enthusiastic and will offer you creative solutions to help create unique products.

To learn more about Froghop, watch this intro video or visit the What We Do section. If you have any questions or want to discuss your product, please contact us.

Should food businesses outsource NPD?

Posted by Froghop on 27 September 2019

Many companies are outsourcing their new product development to smaller, specialised companies. Is there a right time or a right project to outsource?

Froghop Trend Tracker: the latest food trends

Posted by Froghop on 28 August 2019

The Froghop team round-up the latest food trends, news and next-big-things in food and drink.

What makes a food product stand out?

Posted by Melanie Loades on 21 August 2019

What does 20 years of experience tell us about what it takes to get a product off the ground and into the hands of consumers.