Cost-of-Living Shopper Trends

What are shoppers currently thinking as they choose and compare products in-store? What are the key cost-of-living shopper trends?

Tessa Stuart is the ‘shopper stalker’ and spends her days observing and interviewing shoppers about what they buy (and what they don’t buy). In this webinar she shared her latest insights and trends from the supermarket shelves. It’s information that should help you optimise your product, its positioning and how you promote it.

  • How is supermarket shoppers’ behaviour changing in response to the cost-of-living crisis?
  • What are they doing differently, and where and how are they shopping?
  • What they’re looking for in food and drink right now?
  • Why are they eating out less?
  • Which categories are winning and losing?

Cost-of-Living Shopper TrendsComplete the form to access the cost-of-living shopper trends.