What does developing Organic products mean for NPD? And should you go for it?
Getting Organic certification can make your product stand out in terms of its quality, healthiness and provenance. According to the Soil Association’s 2020 report, the UK organic market grew by 4.5% to £2.45bn, with sales of organic poultry and eggs increasing by 12%. Consumers concerned about chemicals, pesticides and fertilisers in their food and drink are driving this change. Watch the recording to find out what’s involved when developing Organic products:
Complete the form to find out all about developing Organic products.