Market Sizing for a Food Product

Understanding how many consumers might buy your product is crucial intelligence – not just for you but for potential suppliers, manufacturers or investors too.

Market sizing for a food product - with Tessa StuartSome companies spend small fortunes on focus groups, surveys and data, but can you get a workable market sizing for a food product without that? Self-styled ‘shopper stalker’ Tessa Stuart joined us to provide ideas, inspiration and tips on:

  • understanding market size without buying data
  • the importance of real-life market testing
  • using a single store listing to get market data
  • ways successful start-ups have tested their markets

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