Sensory analysis of food products

Deep dive into profiling and sensory analysis of food in product development.

Sometimes you need an objective view of your product or want to achieve a specific sensory profile. Relying on your own ability to profile and describe its sensory aspects might not be good enough. We invited Mark Lifton from PPL Insights to share his extensive knowledge and experience with us. Watch the video to find out:

• Why do you need impartial feedback and what are the pitfalls of relying on our own senses?
• What testing options are available?
• What should you watch for when interpreting consumer feedback?
• What is sensory profiling and how it help you understand consumer feedback?

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