Starting a Food Business (Jan 2022)

Thinking about starting a food business?

Getting your product right is essential, of course, but you need to think about a few other things early on too. Such as, what’s your end goal? Is there a market for your product? What’s the USP, target price point and likely costs? How much time and money will you need to spend to find out if it’s a good idea?

  • Create a product brief and product development plan
  • Find the sweet spot between too-new and me-too
  • Scope out the business opportunity
  • Balancing cost and effort to get real feedback
  • What parts of the process can you do at home?

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