Assessing Product Viability for a New Food or Drink Product

How do you know if your product’s viable?

Whether extending your range or creating your first product, getting a handle on your product viability is crucial. It can give you confidence in what you’re doing, before you’ve invested too much time, energy and money.

  • Will it work and deliver appropriate claims, nutrition and flavours?
  • Is it commercially viable and will it scale?
  • Is there a need for your product?
  • Are there trends to align with in your category?
  • What is the landscape for competing products, packaging, claims, taste and positioning?

Food product viabilityComplete the form to learn about assessing food product viability.