In the news: Mel talks to Elle UK about ‘healthy ice creams’

27 June 2018

Mel recently gave her views on Halo Top and other ‘healthy ice creams’ to Elle UK.

Halo Top, the low-calorie, high-protein ice cream outsold every other brand in the USA last year, including established favourites like Ben & Jerry’s and Haagen Dazs.

The article asks whether such a product is ‘too good to be true’. Mel explained how product claims like low-calorie and high-protein have to be substantiated, how an effective product is the result of a clear product brief and how readers had no need to be alarmed by any of the ingredients in Halo Top.

Read the full article over on Elle UK.