Taking the plunge: how to start a food business

What to do to get started on making your new product idea a reality.

There can be a lot to consider when you decide to create your first – or your next – product. In most cases, you can create prototypes at home. The key is to balance planning with action so that you find a minimise initial costs and make progress, but get an understanding of the longer-term investment required.

  • Creating a brief and plan for your NPD
  • Find the balance between too-new and me-too
  • Scope the business opportunity and understand your sales and marketing options
  • Balance cost and effort with the need to establish demand and gain customer feedback
  • Understand what parts of the process will cost you money and when to seek help

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