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Video: What you can (and can’t) say about your product

In this video, Mel looks at the topic of product claims from both a legal and marketing point of view.

Claims are really important when it comes to making your product stand out and appeal to your target consumers. This video covers:

  • The legal framework, definitions and guidance
  • Marketing claims and statements
  • What can’t you say about your product?
  • Demonstrating your claims to trading standards
  • Some examples of legal and marketing claims

Complete the form to access the Product Claims webinar video.