Developing immune health products

With more consumers aware of their health, there is a real opportunity for developing immune health products.

While COVID has increased the focus on personal health, many consumers have long been receptive to products that boost their immune system. There’s a relatively small set of ingredients that carry a legal claim to promote immune health, how should you use them in developing immune health products? Watch the recording to find out:

• The market for immunity boosting products
• Foods vs supplements vs medicines
• Legal health claims for immune health
• Developing a product with an immune health claim
• Messaging and consumer perceptions
• Standing out by going beyond immunity

Complete the form to watch Developing Immune Health Product.