Insights for Food Innovation with James Jesty (Slide Deck)

How do you make a new product successful?

It’s a harsh reality that many new products won’t last 12 months on supermarket shelves. After all the investment in product development, marketing, branding, sales, production, and getting listed, your product can still fail to take off.

James Jesty of Shape New Ideas joined us to share his approach to creating products that are relevant, distinctive and have the best chance of connecting with consumers.

Complete the form to download the Insights for Food Innovation slide deck.