Assessing Product Viability for a New Food or Drink Product
How do you know if your product’s viable?
Whether extending your range or creating your first product, getting a handle on your product viability is crucial. It can give you confidence in what you’re doing, before you’ve invested too much time, energy and money.
Will it work and deliver appropriate claims, nutrition and flavours?
Is it commercially viable and will it scale?
Is there a need for your product?
Are there trends to align with in your category?
What is the landscape for competing products, packaging, claims, taste and positioning?
Complete the form to learn about assessing food product viability.