What can food and drink businesses do to protect their business and create assets?
If someone accidentally (or otherwise) copied your product or brand, would it damage your business? Similarly, what if you launched a new brand only to find it infringes on someone else’s rights. What can you do to protect the competitive advantage, revenue, and market share you have worked hard to create? Charlotte Crowhurst and Sarah Talland of Potter Clarkson help producers understand, create, protect and defend the commercial value of their brands and innovations.
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