Using insight to create successful food products

How do you start using insight to create successful food products? James Jesty explains his approach.

Insights for Food Innovation - Shape New IdeasAfter investing in product development, production, marketing and more, your product can still fail to take off. In this session, James Jesty of Shape New Ideas shared his approach to creating products that are relevant, distinctive and have the best chance of connecting with consumers. Watch the recording to find out:

  • Two types of insight for successful innovation
  • Why they’re important
  • How you can capture them
  • How you should act on them

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