Turning Your Idea Into a Product

Turning your idea into a product involves successfully navigating the new product development process.

When it comes to new product development, there are lots of ways to be innovative. However, some essential steps can help to make the process and launch a success. Having been through the process hundreds of times and experienced many products and categories, Froghop has developed a methodology to make your journey a successful one. Watch the webinar for an overview of the NPD process including topics like:

  • Does your product have a USP?
  • Why you need to understand your target audience
  • Developing the concept and testing it
  • Creating a prototype product and iterating it
  • Claims, ingredients, packaging and nutrition
  • Commercial model and costs
  • Finding a manufacturer and more

Turning idea into product - new product development processComplete the form to access the webinar recording.