Your food product development partner

The Froghop team are here to help food producers create unique, effective products. We have a range of experience and enjoy working collaboratively. Find out how we can be your food product development partner.

Melanie Loades, Development Director

Mel trained as a biochemist but then joined Unilever to study to become a food product developer. Two decades on, Mel holds a food and management MSc, an MBA and a European food law qualification. Wide and extensive experience of the development process means gives her a sound base for creative product development.

Meet Froghop, your food product development partner

Jo Povey, Product Developer

After completing a degree in Product Design, a career as a lighting designer and a career break, Jo turned her love of baking into a business. After relocating from London, Jo joined the Froghop team. She brings experience of the design process, baking skills and her enjoyment of being in the kitchen to the Froghop team.

Annabel Hunter, Product Developer

Annabel has been with the team since 2016 and has a passion for street food as well as wholesome, organic produce. She brings a love of original flavours to the Froghop team and is always trying out new recipes on friends and family. Annabel is focused on savoury products and is our culinary expert.

Meet the Froghop team - Garry Nicolaou and Lorraine Parsons

Garry Nicolaou, Food Product and Processing Consultant

Garry has over 40 years food industry experience, developing and implementing new products and quality improvements in everything from poultry, fish and vegetables, to pizza, cakes and desserts. His focus is scaling-up food development and diagnosing technical issues in manufacturing. He works with Froghop clients on prototypes as well as advising on manufacturing routes.

Lorraine Parsons, Product Developer

Lorraine has over ten years of food industry experience and a passion for innovative drinks. After graduating with a BSc (Hons) in Food Quality, Lorraine worked at Waitrose head office before taking a career break. Her beverage experience ranges from infusions and carbonated drinks to vegan health drinks. Lorraine has been with the team since 2017.

Read some of our testimonials or contact Froghop to discuss your project.