After 20 years developing products for food and drink companies, Mel set up Froghop on Valentines Day 2014. Just a little nod to her love of food.

Mel trained as a biochemist. After graduating she discovered that being in a lab all day wasn’t where she wanted to be. She joined Unilever to study to become a food product developer and hasn’t looked back.

Two decades on, Mel holds a food and management MSc, an MBA and a European food law qualification. She has also worked across a wide portfolio of food and drink products and seen the process through from end-to-end many times.

Her breadth of experience gives her the ability to offer a highly creative approach to product development. She us also able to apply techniques and solutions from different areas to help generate unique products with clients.

Melanie Loades’ CV

2010-2014: Product Development Director of NSA International LLC

Introduced new ‘functional food’ products and formats into 18 countries for this $400m company. Developed a new range of meal replacements for the European market. Responsible for management of product quality with third-party manufacturers and ensuring product compliance across 18 countries.

2001-2009: General Manager, International Food Network Ltd

IFNL is a $15m business that supplies contract food and beverage product development to branded food manufacturers. Mel led a team of 12 senior food scientists, specialising in functional foods, fortification and food labelling across Europe.

1994-2001: Unilever

Worked as a microbiologist, food technologist and Development Manager within Birds Eye Walls and Unilver Research. Key projects included development of new product ranges, redvelopment of best-selling fish products and development of branded products for European roll-out. Research projects included extension of food shelf-life, running sensory panels for product profiling and comparison testing.


  • Masters in Business Administration, University of Warwick (2011)
  • Post-Graduate certificate Food Law (specialising in EU law), University of Michigan (2003)
  • MSc Science and management of the food chain (distinction), University of East Anglia (2001)
  • BSc (Hons) Biochemistry, University of Wales, Bangor (1993)
  • Professional Member of the Institute of Food Science and Technology
  • Prince 2 registered project manager
  • Intermediate food hygience certificate
  • Completed training courses in HACCP, ISO, advanced microbiology, food legislation and labelling
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