Mel recently gave her views on Halo Top and other ‘healthy ice creams’ to Elle UK.
Halo Top, the low-calorie, high-protein ice cream outsold every other brand in the USA last year, including established favourites like Ben & Jerry’s and Haagen Dazs.
The article asks whether such a product is ‘too good to be true’. Mel explained how product claims like low-calorie and high-protein have to be substantiated, how an effective product is the result of a clear product brief and how readers had no need to be alarmed by any of the ingredients in Halo Top.
Read the full article over on Elle UK.
